Episode 20: The Science of Influence

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In this age of instant information and social media, influencers seem to be a dime a dozen, but what does it mean to be influential? More importantly, can we truly break down the concepts that make someone capable of influencing others in an attempt to mimic them? Is there legitimate science behind these concepts, or is it all just witchy space lizard mind-control nonsense? Join hosts Shanti and Danny as they dig into the mystery behind the Science of Influence.


Cialdini, R., Martin, S.; Secrets from the Science of Persuasion. Influence at Work. 2020. https://www.influenceatwork.com/principles-of-persuasion/

Harvard Business Review; The Uses (And Abuses) of Influence. Harvard Business Review. Jul-Aug 2013. https://hbr.org/2013/07/the-uses-and-abuses-of-influence

Goldstein, N., et. al.; Reciprocity by Proxy: A Novel Influence Strategy for Stimulating Cooperation. Administrative Science Quarterly (Sage Journals). 18-Jan-2012. 56:3 (441 – 473). https://doi.org/10.1177/0001839211435904

Park, H., et. al.; The Impact of Resource Scarcity on Price – Quality Judgments. Journal of Consumer Research. 24-Jun-2019. 46:6 (1110 – 1124). https://doi.org/10.1093/jcr/ucz031

Mojtahedi, D., et. al.; Intelligence, Authority and Blame Conformity: Co-witness Influence is Moderated by the Perceived Competence of the Information Source. Journal of Police and Criminal Psychology. 11-Dec-2019. https://doi.org/10.1007/s11896-019-09361-2

Šerić, M., et. al.; How Can Perceived Consistency in Marketing Communications Influence Customer-Brand Relationship Outcomes. European Management Journal. Apr-2020. 38:2 (335 – 343). https://doi.org/10.1016/j.emj.2019.08.011

Bradley, S.W., et. al.; Experimental Evidence of Observed Social Media Status Cues on Perceived Likability. Psychology of Popular Media Culture. 2019. 8:1 (41 – 51). https://doi.org/10.1037/ppm0000164

Rodriguez-Santiago, M., et. al.; Behavioral Traits That Define Social Dominance are the Same That Reduce Social Influence in a Consensus Task. Proceedings of the National Academy of Sciences. 04-Aug-2020. 117:31 (18566 – 18573). https://doi.org/10.1073/pnas.2000158117

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